We are responsible for ensuring that University staff and students are:
- Regularly informed of issues relating to them, the University and the sector
- Able to access communications platforms to have their views, opinions and ideas heard
Informing staff and students is done through a wide range of communication channels, such as the all-staff email, webCT, plasma screens, face-to-face, posters, flyers and roadshows. The two most common and popular channels are the staff magazine About US and student magazine Fuse. Both of these magazines are available in print and online.
Staff are welcome to these communication channels to get their messages out to other staff, and to students. About US, Fuse and the all-staff email are also the access points for staff and students to feedback their views, opinions and ideas at an institutional level.
Please note that the all-staff email is reserved for communicating essential messages to staff and students. Because it is used so sparingly, staff and students know that these emails are important and need to be read. Over-use of this service negates its effectiveness.
For more information on communicating to internal staff and students, please speak to Tony Kerr.
The Communications team is also responsible for a range of corporate communications, including disaster and crisis management communications, National Student Survey briefings and advising and briefing the Executive and Governors.
Copywriting also falls within the Communications Team's remit. It is a very time-consuming activity and therefore we are generally only able to concentrate on key publications, such as the Annual Review, Bridge and the Undergraduate, Postgraduate and International prospectuses. However, we do work with staff on documents/publications of strategic importance.
To help University staff with their copywriting needs we have produced a number of official descriptions of various University of Sunderland services and features. For more information please see the Facts and Figures section of this website. This information is copyright-free and can be used for internal or external use.